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The work we do



DESCRIPTION


The Lecrín Valley Rural Tourism Business Owners Association: Granada Rural Sur, is the most active non-profit tourism Association in Granada, Andalucía and Spain.

That is why, in 2016, the III European Rural Tourism Congress was held in the Lecrín Valley, with the help of the Granada Tourist Board and the Tourism Delegation of the Junta de Andalucía. The congress, COETUR 2016, took place in the Señorío de Nevada premises. Of the prizes awarded at the event, our association won the prize for the best promotion of a tourist destination: the Mammoth Route.

 

 

The candidacy for this award was presented by the Tourism Association. Each autonomy presented a candidacy, and the winner was chosen from all those in Spain. The jury was made up of all the Congress speakers and tourism professionals from all over the country.

The non-profit Association consists of about 60 members, including accommodation, restaurants, active tourism companies and producers. It has two fundamental objectives: the promotion of the Lecrín Valley and the training of its members.

Member training is based on three points. Improvement of our establishments, of the way we contact our clients and training on how to use social networks.

 

We do this in the following way:

Each member enrolls in the courses that interest him/her from: Guadalinfo, Andalucía Lab, Cade, Enturna, and different official bodies. Every Wednesday, we meet so that the member who has acquired new knowledge on these courses, can share and transmit it to the others. This way, the members who attended a training course reaffirm their knowledge, the others learn and together we manage to improve, become better friends, learn in a more affordable, relaxed and functional way, taught by another friendly member .

 

 

Since we put this strategy into practice, we have been united by a bond of friendship, which is also more professional. We enjoy the work, because we all have two companies, our own and the common one, the Association. Being part of the latter, we share not only teachings and knowledge, but also the problems. On more than one occasion this helping hand has been the one helping to overcome a setback. Who better than a friendly helping hand, the one that understands the difficulties and situation, to give the advice necessary to help overcome the problem?

 

Not all meetings are strictly work, because sometimes they end in an excursion or a working lunch, which we prepare ourselves. There are members who are expert chefs, as well as gardeners, winegrowers, pastry chefs and a long etc. derived from our profession.

We distribute the work of promoting the Valley among the members who volunteer for the different tasks.

Some take care of the networks: web, blog, Facebook, Twitter, Instagram etc.

Another group collects information from the eight municipalities of the valley, Granada, Sierra Nevada, Costa etc. To upload them to social media and thus promote the Valley.

Another is in contact with official bodies, so that the Association is present in as many events as possible in Granada: Award ceremonies, tourism promotions, informative events, institutional galas, etc. Also to keep up to date with possible grants, promotions, contests, etc.

We are in permanent contact through email, and WhatsApp, when it is urgent. Like when someone needs accommodation, a meal, an activity or has a question about something ... etc. We have created a group, so that when a traveller calls an establishment which is occupied, we communicate this demand to the other members, so the client stays in the Valley instead of going to another area.

We hold different events throughout the year to promote the Valley:

 

In 2013

Presentation of our website in Fitur and in Granada, Press Association.

First Gastronomic Season of Home Cooking in the Lecrín Valley

The Lecrín Valley Golf Trophy

Horse-Drawn Carriage route Dúrcal Padul

 

In 2014

Presentation at Fitur de la Ruta de Boabdil. (113 km route. Passes through all the villages, to be done in stages to discover all their resources) http://www.turismovalledelecrin.com/34-rutas-por-el-valle-de-lecrin/

II Gastronomic Week

Presentation at Señorío de Nevada of the Valle de Lecrín as a tourist destination.

Compile the 33 Routes through the Lecrín Valley

 

2015

II Lecrin Valley Golf Open

III Gastronomic Week

We started uploading posts on web and the blog

2016

IV Gastronomic Week

III European Congress of Rural Tourism.

Presentation with the Valle de Lecrín Group of Municipalities at the People's Fair in FERMASA.

2017

V Lecrín Valley Gastronomic Week

Collaboration at the event "Sports, Culture and Tourism" awards.

III Lecrín Valley Tourism Golf Open

Presentation of the Valley with the Group of Municipalities in Sierra Nevada, World Cup.

In addition, we attend the different fairs in the Valley: Padul Food Fair, El Valle Orange Fair, and give prizes at sports events in the towns of the Lecrín Valley.

2018

IV Lecrín Valley Tourism Golf Open

Finalist in the EDEN European awards. Dedicated to the excellence of rural tourism.

Present at the workshop with Dip Granada in Paris, Naples, London and the Jaen fair.

I Lecrín Valley Photography Contest.

Preparation of documentation for the Boabdil Route

 

2019

V Open of Golf Tourism Valle de Lecrín

Invitation and visit to the Valley of the new Tourism Delegate of the Junta de Andalucía, to plan new promotions and work strategies.

Attendance as an exhibitor at the Padul Agri-Food and Tourism Fair, to publicize our region, which is attended by some 35,000 people.

 

 

2020

Creation of a new modern, updated, faster and better looking WEBSITE.

Creation of an APP for visitors to the Valley that is easy to use, practical and intuitive.

Meetings (when possible due to pandemic restrictions) at the opening of new partner companies: Valle de Lecrín Nautical Centre, Alquería de los Lentos, María Pimientos Gastronomic Society.

 

 

2021

VII Gastronomic Conference Lecrín Valley La Huella Mozárabe

These Conferences have been the ones with the greatest diffusion and the most worked on, since 11 restaurants participated, 11 promotional videos were made in each of the restaurants with the best of the native food of the Lecrín Valley and with that Mozarabic flavor.

https://www.facebook.com/TurismoValleDeLecrin/videos/3123200604580949/

This is the promotional video (click here)

We carried out a campaign to promote the gastronomy of the Lecrín Valley through Durcatel with 8 60-minute videos visiting the restaurants and cooking live. Sponsored by the Tourism Delegation of the Andalusian Government.

Another promotion campaign was carried out on social networks of the main tourist resources of the Lecrín Valley.

 

 

 

 

 

2022

I Lecrín Valley Active Tourism Conference

A successful promotion of the Valley through the Active Tourism companies, with promotion on social networks of videos recorded in all our Active Tourism companies and a Conference in which 23 highly qualified presentations were shown to more than 100 attendees, What are the main challenges for the future of T.A.

Ecotourism, health tourism, cultural tourism, inclusive tourism were discussed.

Of the future challenges of the T.A. of the problems to carry out certain activities in protected areas, of the changes in the legislation on T.A. of the risks and security.

How to create a new company, how to hire insurance and personnel, different types of aid and subsidies.

Speakers from the Tourism Delegation, Tourist Board, Andalucía Lab, insurance companies, University, administration, several Mayors, GREIM agents, Civil Guard, Vale, and representatives of companies from our Association participated.

 

Creation of 6 promotional videos for the Lecrín Valley through El Valle de las Sensaciones. Three 4-minute videos in three languages ​​and another three 1-minute videos in the three languages, to advertise and promote them on social networks, reaching more than 100,000 visits each, especially those edited in English and Spanish. Central European countries. Sponsored by the Tourist Board of the Granada Provincial Council. Click here to see the video.

https://youtu.be/hJVvr7bmb8w

 

For this reason, the Granada Rural Sur Association is an “Active” association of friends, with a common goal: the promotion of the Lecrín Valley, training its members and achieving excellence in its work.

www.turismovalledelecrin.com

Facebook: TurismoValleDeLecrin

If you want to visit the Lecrín Valley to discover these wonderful places, we have a wide variety of accommodations, beautiful rural houses and hotels to choose from; To eat there are different restaurants to choose from, and if you are looking for something different, our active tourism companies offer you all kinds of activities and sensations.

We are the Rural Tourism Association of the Lecrín Valley.

www.turismovalledelecrin.com.